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Abante is a tabloid in Pilipino published by Monica Publishing Corporation (MPC). MPC is solely owned by the Macasaet family whose patriarch, Amado P. Macasaet, is chairman while his son, Allen Macasaet, is president.

The elder Macasaet bought Abante in 1988 from Banahaw Publishing Corporation, which was owned by national artist Virgilio Almario, who began publishing Abante just the year before. In 1989, Macasaet also began publishing Abante Tonite, the tabloid's  afternoon edition.

Its online platform, meanwhile, was launched in 2006.

Through the years, Abante has faced over 50 libel cases. The paper won most of them and settled a few out-of-court.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

paid content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Monica Publishing Corporation


Ownership Structure

Abante and Abante-Tonite are daily tabloid newspapers owned by Monica Publishing Corporation.

Group / Individual Owner

Allen Macasaet

Allen Macasaet is also the President of People's Independent Media, Incorporated.

Media Companies / Groups

General Information

Founding Year



Rio Almario

Affiliated Interests Founder

Banahaw Publishjng Corporation


Allen A. Macasaet, President

Affiliated Interests Ceo

Allen Macasaet is also the President of People's Independent Media, Incorporated.


Board of Editors: Dawal, Racquel Episcope, Merquejames U. Altez, Elvira C. De Leon, Neolita R.



8272 Dr. A. Santos Avenue, cor. Vitalez Compound, Brgy. San Isidro, Sucat Parañaque CityTelephone Number: +632-553-5579 Fax Number: +632-553-5589

Financial Information

Revenue (in Mill. $)

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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Further Information

Meta Data

Audience share from Nielsen's Consumer and Media View (Jan.-June 2016)


General Information Sheet of Monica Publishing Corporation (available upon request at SEC) (2016), Securities and Exchange Commission (SEC)

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