Sun.Star
Sun.Star is a network of community newspapers all over the Philippines. It prints daily in Cebu, where the mother publication is based, as well as in Bacolod, Baguio, Cagayan de Oro, Davao and Pampanga. The content is in English and published in tabloid size.
Despite having almost the same content, Sun.Star president Julius Neri said the print and online cater to different audiences. “The challenge is how to get millennials to read print and how to get the traditional people to read the online,” he said.
Sun.Star Cebu is published by SunStar Publishing, Incorporated. The different networks in various provinces are owned and managed by different people but Neri is the common denominator as he sits on every board as a member.
Sun.Star also publishes SuperBalita in Bisaya, the local language, in Cebu, Cagayan de Oro and Davao. Balita means “news” in Bisaya and the national language Filipino.
Sun.Star Publishing, Incorporated is owned by Armson Corporation, a holding company owned by the elite Garcia clan in Cebu with 30 percent shares. Meanwhile, 27 percent shares are owned by White Gold, Inc., a company of the Gaisano clan, who also owns Gaisano Malls.
Audience Share
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Ownership Type
private
Geographic Coverage
Provincial
Content Type
paid content
Media Companies / Groups
SunStar Publishing, Incorporated
Ownership Structure
Sun.Star Publishing Inc., owned by the Garcia family, manages Sun.Star Cebu and the online platform, sunstar.com.ph. Each regional paper has a different set of owner and officer.
Group / Individual Owner
Armson Corporation
Armson Corporation is a holding company owned by the Garcia clan in Cebu.
White Gold, Inc.
White Gold, Inc. is a wholesale and retail trade business owned by the Gaisano family, who also own the Gaisano Grand Malls in Visayas and Mindanao.
Francisco Dizon
Aside from publishing, Francisco Dizon is also involved in banking, finance, software development and human resource industries.
General Information
Founding Year
1982
Founder
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Affiliated Interests Founder
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Ceo
Jesus B. Garcia, Jr. Chairman
Affiliated Interests Ceo
Jesus B. Garcia, Jr. was fomer secretary of the Department of Transportation and Communications.
Editor-In-Chief
Isolde D. Amante (Cebu)
Affiliated Interests Editor-In-Chief
Isolde Amante rose through the ranks in SunStar Cebu, starting as a copy editor.
Contact
Sun.Star Building, P. del Rosario St., Cebu City Telephone Number: +032-254-6100 Fax Number: +032-253-7256sunstar.com.ph
Financial Information
Revenue (in Mill. $)
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Operating Profit (in Mill. $)
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Advertising (in % of total funding)
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Market Share
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Further Information
Sources
Financial Statement of Sunstar Publishing Incorporated (available upon request at SEC) (2008), Securities and Exchange Commission (SEC)
General Information Sheet of Sunstar Publishing Incorporated (available upon request at SEC) (2014), Securities and Exchange Commission (SEC)
Phone interview with Sun.Star president Julius Neri
