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Sun.Star is a network of community newspapers all over the Philippines. It prints daily in Cebu, where the mother publication is based, as well as in Bacolod, Baguio, Cagayan de Oro, Davao and Pampanga. The content is in English and published in tabloid size.

Despite having almost the same content, Sun.Star president Julius Neri said the print and online cater to different audiences. “The challenge is how to get millennials to read print and how to get the traditional people to read the online,” he said.

Sun.Star Cebu is published by SunStar Publishing, Incorporated. The different networks in various provinces are owned and managed by different people but Neri is the common denominator as he sits on every board as a member.

Sun.Star also publishes SuperBalita in Bisaya, the local language, in Cebu, Cagayan de Oro and Davao. Balita means “news” in Bisaya and the national language Filipino.

Sun.Star Publishing, Incorporated is owned by Armson Corporation, a holding company owned by the elite Garcia clan in Cebu with 30 percent shares. Meanwhile, 27 percent shares are owned by White Gold, Inc., a company of the Gaisano clan, who also owns Gaisano Malls.

Key facts

Audience Share

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Ownership Type


Geographic Coverage


Content Type

paid content

Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Media Companies / Groups

SunStar Publishing, Incorporated


Ownership Structure

Sun.Star Publishing Inc., owned by the Garcia family, manages Sun.Star Cebu and the online platform, Each regional paper has a different set of owner and officer.

Group / Individual Owner

Armson Corporation

Armson Corporation is a holding company owned by the Garcia clan in Cebu.

Media Companies / Groups

General Information

Founding Year



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Affiliated Interests Founder

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Jesus B. Garcia, Jr. Chairman

Affiliated Interests Ceo

Jesus B. Garcia, Jr. was fomer secretary of the Department of Transportation and Communications.


Isolde D. Amante (Cebu)

Affiliated Interests Editor-In-Chief

Isolde Amante rose through the ranks in SunStar Cebu, starting as a copy editor.


Sun.Star Building, P. del Rosario St., Cebu City Telephone Number: +032-254-6100 Fax Number:

Financial Information

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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Further Information


Financial Statement of Sunstar Publishing Incorporated (available upon request at SEC) (2008), Securities and Exchange Commission (SEC)

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